Marketing| Major

About the Marketing Program at Lake Erie College

The Marketing Major is designed to provide students with specialized knowledge in areas of marketing not covered by the broader business administration curriculum. The program builds on a foundation of business courses, offering in-depth studies in marketing research, advertising, public relations, consumer behavior, and international marketing.

Requirements for the Marketing Major

Students must complete 54-57 semester credits, including the following courses:

• Accounting Principles I

• Accounting Principles II

• International Business

• Senior Seminar

• Computers and Information Processing

• Management Information Systems

• Principles of Microeconomics

• Corporate Finance

• Business Law I

• Marketing Principles

• Social and Digital Media Marketing

• Marketing Management

• Consumer Behavior

• Marketing Research

• Advertising and Public Relations

• Introduction to Management

• Business Statistics

• Internship in Marketing

Internships

Internships offer students valuable opportunities to apply their learning and gain practical experience in various fields. Lake Erie College’s emphasis on personal, intellectual, and professional development allows students to bridge the gap between theory and practice. Employers recognize that Lake Erie College business graduates are prepared to succeed with strong analytical skills, effective communication, and a practical, team-oriented approach to work.

Graduate Preparation

The Marketing Major curriculum is designed to help students develop the skills needed to become future business leaders. Through collaborative projects, case studies, and internships, students are well-prepared for graduate-level study. All programs offered by the School of Business provide an excellent foundation for further academic pursuits.