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February 09, 2012

Teaching on the delicate business of Super Bowl advertising

The NFL Super Bowl, as we all know, is so much more than a game. And just as the hype and analysis start well before and continue long after, so it is with the commercials debuted during the match. Advertisers spend millions of dollars for less than a minute of airtime during the big game, with some of the more spectacular commercials being remembered and discussed weeks or even years later. (...More)
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