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LAKE ERIE COLLEGE > ACADEMICS > MAJOR INFORMATION

Advertising, Public Relations and Digital Media

Degree Awarded:  Bachelor of Science

This major is an interdisciplinary program that equips students with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences. The program integrates visual, oral and written communication skills allowing graduates to create, promote and advance the strategic visions of organizations. Students choose from 3 concentration areas: Advertising, Public Relations or Digital Media.

Requirements for this Major:

62-64 semester credits including:

and four semester credits from the following:

and four semester credit from the following:

Plus a concentration area:

Advertising Concentration

22-24 semester credits including:

and 2-4 semester credits of an internship from the following:

and 16 semester credits from the following:

Public Relations Concentration

22-24 semester credits including:

6-8 semester credits from the following:

and 16 semester credits from the following:

Digital Media Concentration

22-24 semester credits including:

4 semester credits from the following:

and 2-4 semester credits of an internship from the following:

and 16 semester credits from the following:

Recommended electives for those pursuing the Advertising or Public Relations tracks:


 
   
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