Advertising, Public Relations and Digital Media

Degree Awarded:  Bachelor of Science

This major is an interdisciplinary program that equips students with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences. The program integrates visual, oral and written communication skills allowing graduates to create, promote and advance the strategic visions of organizations. Students choose from 3 concentration areas: Advertising, Public Relations or Digital Media.

Requirements for this Major:

62-64 semester credits including:

• AC 101 Accounting Principles I (4 SH)
• AT 225 Introduction to Graphic Communications I (4 SH)
• EC 200 Principles of Economics (4 SH)
• IM 207 Digital Photography and Imaging (4 SH)
• MK 203 Marketing Principles (4 SH)
• MK 317 Marketing Management (4 SH)
• MK 394 Advertising and Public Relations (4 SH)
• MN 200 Introduction to Management (4 SH)

and four semester credits from the following:

• BA 201 Business Communication (4 SH)
• CM 202 Business Communication (4 SH)

and four semester credit from the following:

• MN 215 Business Statistics (4 SH)
• MT 207 Probability and Statistics (4 SH)

Plus a concentration area:

Advertising Concentration

22-24 semester credits including:

• CM 400 Senior Seminar in Communication (4 SH)

and 2-4 semester credits of an internship from the following:

• CM 250/350/450 Internship in Communication (1-5 SH)
• MK 250/350 Internship in Marketing (1-5 SH)

and 16 semester credits from the following:

• AT 226 Introduction to Graphic Communications II (4 SH)
• CM 215 Interpersonal Communication (4 SH)
• CM 241 Mass Media (4 SH)
• MK 334 Consumer Behavior (4 SH)
• MK 335 Marketing Research (4 SH)

Public Relations Concentration

22-24 semester credits including:

6-8 semester credits from the following:

• CM 250/350/450 Internship in Communication (1-5 SH)
• CM 400 Senior Seminar in Communication (4 SH)

and 16 semester credits from the following:

• CM 215 Interpersonal Communication (4 SH)
• CM 220 Small Group Communication (4 SH)
• CM 304 Advanced Public Speaking (4 SH)
• CM 320 Principles of Public Relations (4 SH)
• ET 221 Techniques of Persuading, Selling and Negotiating (4 SH)

Digital Media Concentration

22-24 semester credits including:

4 semester credits from the following:

• AT 404 Senior Project in Visual Art (4 SH)
• AT 405 Senior Project in Visual Art II (4 SH)
• FA 404 Fine Arts Senior Project (4 SH)
• FA 405 Fine Arts Senior Project II (4 SH)

and 2-4 semester credits of an internship from the following:

• AT 250/350 Internship in Visual Art (1-4 SH)
• FA 250/350 Internship in Fine Arts (1-5 SH)

and 16 semester credits from the following:

• AT 102 Design (4 SH)
• AT 103 Dimensional Design (4 SH)
• AT 230 Animation (4 SH)
• AT 231 Video Editing and Compositing (4 SH)
• AT 330 Web and Interactive Art (4 SH)

Recommended electives for those pursuing the Advertising or Public Relations tracks:

• LG 315 Business Law I (4 SH)
• FN 320 Corporation Finance (4 SH)
• PO 110 American National Government (4 SH)