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October 15, 2013

Adjunct Faculty Andrew Samtoy Makes Crain's and Cleveland Magazine

Lake Erie College School of Business adjunct faculty member Andrew Samtoy is making Cleveland news!

Samtoy, 33, will be recognized at Crain's 22nd Annual "Forty under 40" awards on November 18 at the Rock and Roll Hall of Fame & Museum, along with other 2013 honorees, program alumni and Northeast Ohio business leaders. Tickets for the gala are now on sale here.

Samtoy was also named one of the "Most Interesting People in 2013" by Cleveland Magazine. Not only is he associate attorney at Dworken & Bernstein Co. LPA., but he is also known for co-engineering an idea called "cash mob" that has led him to international fame. The cash mob idea came to life during a small-group session at a Cleveland Bridge Builders retreat; Samtoy is an alumnus of the program.

"We were talking about how flash mobs were creative and became destructive. I had this idea that if everybody just went in the stores and bought things off the shelf, it would be really good for the small businesses," said Samtoy.

Samtoy advertised the first cash mob on Facebook and Twitter, with the goal of getting people he didn't know. Of the approximately 45 people who attended, two-thirds he did not know.

"The core of everything we're doing is community building. If we can actually get people to meet together, the better we're going to be as a community," he said.

Samtoy currently teaches ET221 (Techniques of Selling, Persuading and Negotiating) at Lake Erie College. He will also begin a new job as the host and producer of the Civic Commons ideastream. The Civic Commons is a civic engagement utility and consultancy serving community leaders, institutions and the growing desire of citizens to be engaged and empowered on key civic decisions.


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